Particle.news

HeidiFest Moves to RTL With Streaming-First Broadcast

A short linear preview will funnel viewers to RTL+ for the full show, signaling a move toward streaming-led event distribution.

Overview

  • RTL will air Heidi Klum’s second HeidiFest, which takes place on Thursday, September 17, with a roughly 25-minute preview on linear TV from 20:15 and the full event available on RTL+ from about 20:40.
  • The broadcast switch brings the show from ProSieben to RTL for 2026 and reflects scheduling limits set by live sports coverage on linear television.
  • Two musical guests are confirmed: Schlager legend Vicky Leandros and Markus Mörl, while reports that Sarah Engels will appear remain unconfirmed.
  • Leni Klum has launched a Dirndl capsule with Sportalm Kitzbühel tied to the Wiesn season, with pieces listed online at premium prices such as a €749 cotton dress.
  • HeidiFest began in 2025 as an invite-only pre‑Oktoberfest party at the Münchner Hofbräuhaus and its evolution into a televised, streaming-first event highlights the growing commercial mix of celebrity branding, fashion tie-ins and live entertainment.