Overview
- The second HeidiFest was staged at Munich’s Hofbräuhaus on Thursday and was produced and broadcast by RTL and RTL+.
- Heidi Klum’s switch from ProSieben followed that network’s decision not to carry a live HeidiFest in 2026 and was greeted onstage by Klum with a pointed reference to her former broadcaster.
- The TV special leaned heavily on Wiesn motifs, featuring dirndls, beer steins and schlager music, plus high‑profile guests such as Naomi Campbell DJing and drag performer Olivia Jones in a prominent role.
- Reports and on‑site coverage noted extensive product placement and branded tie‑ins, including a dirndl collaboration mentioned onstage and visible sponsor displays throughout the set.
- The show’s longer‑term prospects are unclear because last year’s HeidiFest drew weak TV ratings (about 760,000 viewers and under 6% in ages 18–49), and local observers have questioned the use of Oktoberfest imagery and the event’s commercial direction.