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Heidi Klum’s Televised ‘HeidiFest’ Posts Modest Ratings, Splits Viewers

The invite-only pre‑Oktoberfest gala at Munich’s Hofbräuhaus mixed ritual beer tapping with a playback-heavy Schlager lineup.

Overview

  • ProSieben aired the edited event on September 18, drawing about 760,000 viewers and roughly a 5.9% share among 14–49-year-olds, according to DWDL reports cited by multiple outlets.
  • Performances leaned heavily on playback as evergreen and Schlager acts such as Roberto Blanco, Ross Antony, Lucas Cordalis, Lou Bega, the Weather Girls and others cycled through crowd-pleasers.
  • Heidi Klum performed the Anstich on camera, proclaiming “O’zapft is!” after beer splashed her dirndl, and positioned the show as a family affair with husband Tom Kaulitz, his twin Bill, her children and her mother present.
  • Coverage described the party as invite-only with goodie bags and heavy social promotion, with reported attendance ranging from more than 600 to around 1,000 guests.
  • Online reaction ranged from enthusiasm for the festive atmosphere to pointed criticism of the format and reliance on playback, underscoring the mixed reception of the TV concept.