Heidi Klum’s ‘HeidiFest’ Draws Buzz, Soft Key-Demo Rating and ARD Caption Flub
Strong social buzz met criticism over heavy playback, prompting questions about the show's concept.
Overview
- ProSieben aired the live Oktoberfest-style special from Munich’s Hofbräuhaus on September 18, featuring a Schlager-heavy lineup with guests such as Jürgen Drews, Roberto Blanco and Kerstin Ott alongside international models like Alessandra Ambrosio.
- The broadcast delivered a 5.9% market share in the 14–49 demographic, a modest result for a prime-time entertainment event reported by ARD’s Brisant.
- Viewers on platform X reacted enthusiastically, with some posts suggesting the show could even replace established programs like the Fernsehgarten.
- Critiques targeted extensive playback and a vague format, and some viewers noted Klum was less present on camera than expected.
- ARD’s Brisant acknowledged a brief on-air captioning error that misidentified Leni Klum as Henry during its coverage of the event.