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Heidi Klum’s ‘HeidiFest’ Blends Bavarian Rituals With TV Spectacle, Draws Lukewarm Ratings

ProSieben’s time-shifted broadcast labeled as live on screen triggered authenticity questions after the network called it “live on tape.”

Overview

  • Klum staged a pre‑Oktoberfest party at Munich’s Hofbräuhaus on September 18 that ProSieben aired as a roughly two‑hour special.
  • The show featured a family‑centric guest list and a traditional keg tapping, with Klum declaring “O‘zapft is!” on camera.
  • Performances leaned heavily on playback by veteran Schlager and party acts such as Roberto Blanco, Jürgen Drews, Lou Bega and Thomas Anders.
  • Initial figures cited by industry outlet DWDL show about 760,000 viewers overall and a 5.9% share among 14–49 year‑olds, with a weak pre‑show countdown.
  • Attendance was by invitation only for about 700 guests with sponsor goodie bags, and viewer reactions ranged from praise for the chaotic fun to ridicule of the concept and staging.