Overview

• The Kluminator is crafted with kiwi and matcha juice, coconut milk, coconut water and a blend of organic mango, pineapple, date, chia and maple for energy and immunity benefits.
• Klum drove early buzz by sharing bikini-clad Instagram posts and behind-the-scenes clips from inside an Erewhon store.
• Wellness enthusiasts are posting TikTok and Instagram videos of the drink, leading to lines at Erewhon’s Southern California locations.
• The collaboration joins a wave of celebrity-driven wellness products from influencers such as Hailey Bieber and Kourtney Kardashian.
• The launch is timed to celebrate Klum’s return as host of Project Runway’s 21st season on July 31.