Overview

• L'Oréal Paris will operate the Königsallee pop-up from September 30 through October 2.
• Klum, a longtime L'Oréal brand ambassador, is scheduled to greet visitors at the opening.
• Guests can receive “Défilé-Look” makeovers and be photographed on site.
• The exact storefront location on the Kö has not yet been disclosed by organizers.
• Klum is traveling directly from Paris Fashion Week to appear in Düsseldorf.