Heidi Klum Launches Underwear Campaign with Daughter and Mother

The new campaign for Intimissimi features three generations of the Klum family, marking a first for grandmother Erna Klum.

Heidi Klum, along with her daughter Leni and mother Erna, will feature in an upcoming Intimissimi underwear campaign.
The campaign marks the first time Erna Klum, aged 80, has participated in a professional modeling shoot alongside her family.
Heidi Klum announced the campaign on her Instagram, showcasing a video with her mother practicing the brand's name.
Previous campaigns featuring Heidi and Leni received mixed reactions, with some criticism over their joint modeling in lingerie.
The new campaign is set to be released next week, expanding on the Klum family's ongoing partnership with the Italian lingerie brand.