Overview

• UNICEF USA launched the 75th-anniversary Trick-or-Treat for UNICEF on Oct. 1, with the campaign running through Oct. 31.
• Klum, a supporter since 2011, appears in a new PSA encouraging participation and spotlighting the iconic orange collection box.
• Participants can order free boxes, set up online fundraisers or give directly to support the effort.
• Proceeds help fund UNICEF programs that deliver emergency relief, clean water, vaccines and education for children around the world.
• Klum teased an elaborate 2025 Halloween look as she leverages her high-profile holiday platform to boost awareness.