Overview

• Heidi Klum and daughter Leni have collaborated on lingerie and bikini campaigns for Intimissimi since 2022.
• An October 2024 advertisement led Klum to disable comments on her Instagram after some viewers criticized the intimate mother-daughter imagery.
• In People interviews published July 28, Klum defended the shoots by citing her European comfort with nudity and affirming Leni’s enthusiastic consent.
• At 52, Klum rejected the notion that women over 50 lose relevance and urged peers not to hide but celebrate evolving beauty.
• Responses to the campaign remain split between admiration for body positivity and discomfort over maternal boundaries.