Overview

• Since October 2024, Klum, 52, and daughter Leni, 21, have fronted Intimissimi lingerie ads that have drawn both admiration and online criticism
• Klum turned off Instagram comments after some users labeled the mother-daughter shoot “cringe and weird,” insisting she’s proud of Leni’s comfort with the work
• Drawing on German freikörperkultur traditions, Klum says she normalizes toplessness at home to teach her children consent and healthy body acceptance
• Rejecting age-shaming, Klum urges women in their 50s not to hide and celebrates evolving beauty whether modeling bikinis or intimate apparel
• Leni Klum says she focuses on the positive feedback and values the professional growth she gains from collaborating with her mother