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Heidi and Leni Klum Unveil New Intimissimi Campaign With Ultralight Cashmere and Lace

Coverage highlights warm fan responses to the mother-daughter shoot.

Overview

  • Leni Klum shared the latest Intimissimi campaign on Instagram on Oct. 27, featuring the pair in long-sleeve ultralight cashmere tops and lace underwear.
  • A campaign video includes intimate voiceovers about their bond, with Leni saying “I feel comfortable when you are nearby” and Heidi replying “I feel comfortable when we laugh about little things.”
  • Instagram comments cited by outlets were largely positive, with fans praising the visuals and their relationship.
  • Heidi, 52, and Leni, 21, have modeled together for the Italian lingerie brand since 2022 after earlier joint shoots prompted criticism.
  • Heidi addressed the past criticism in a July People interview, noting her comfort with body openness and saying her daughter is at ease with the work.