Overview
- The limited run of 1,000 shirts sold out within minutes after going live at 10 a.m. Friday, with each priced at $35 and sold exclusively through heb.com/metaltees.
- H‑E‑B directed 100% of proceeds to the Health Alliance for Austin Musicians, which helps Central Texas artists access affordable healthcare.
- The collaboration began after Dwyer’s heavy metal–style H‑E‑B mock-up spread on TikTok and Instagram and fans urged the grocer to make it real.
- Dwyer said H‑E‑B was the first company to approach him for an official partnership following his viral ‘metal tee’ series.
- The final shirt integrates Dwyer’s original concepts with H‑E‑B-specific details, including a distressed shopping‑cart illustration, and executives say private ownership enabled quick approvals.