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H‑E‑B Bags Free Groceries for Shoppers After Register Outage at Burleson Store

The company cast the giveaway as a holiday commitment to customer experience during a temporary register failure.

Overview

  • H‑E‑B confirmed to USA TODAY that customers with full baskets at its Burleson location received their groceries for free after registers went down.
  • The outage occurred Monday, Dec. 22, with video showing an employee named Destanie informing waiting shoppers of the decision.
  • Shoppers applauded and cheered as staff bagged carts at no charge, with customers describing the gesture as an unexpected Christmas gift.
  • Videos posted by customers, including clips shared by Shelley Browder and reposted by Pearl Matamoros, drove local and national coverage.
  • A shopper who shared the video said the store had experienced computer issues in the days prior, though reports indicate the incident was limited to the Burleson site.