Particle.news

Heated Rivalry’s Final Episodes Are Coming to 4DX at Regal

Regal is converting the show’s limited theatrical run into motion and sensory 4DX screenings to monetize intense fan demand as Season 2 moves into production.

Overview

  • Regal confirmed that episodes five and six will play in 4DX beginning Nov. 16 at all 59 Regal 4DX auditoriums nationwide with additional participating locations in Canada and the U.K.
  • The 4DX presentations will use motion‑enabled seats and synchronized atmospheric effects, and CJ 4DPlex is actively coding the special‑format version with final effect choices still being determined.
  • The chain has already expanded the series into paired theatrical screenings and marathons, which generated roughly $1.4 million in reported ticket sales by Nov. 8 and sold themed concessions online.
  • Standard paired screenings remain available at $9.99 per pairing, and exhibitors say the immersive events are designed to turn streaming fandom into repeat box‑office visits and sustained publicity.
  • The move reflects a broader trend of using 4DX—a South Korean technology that adds motion, wind and sensory effects—to eventize serialized dramas and offer communal, experiential screenings for superfans.