Overview
- HBO Max announced that Williams and Storrie will carry the Olympic flame during the relay that concludes in Milan on February 6, with their specific segment yet to be disclosed.
- The Milano Cortina Winter Games will stream on HBO Max in the U.S. and Europe as the platform expands Olympic coverage alongside its distribution of the Canadian‑produced series.
- The breakout drama has surged in viewership since its late‑November debut and has been renewed for a second season after driving widespread online buzz and book sales.
- Merchandise demand has accelerated, including an Ottawa Senators charity jersey collection and a booming unlicensed market across Etsy, eBay, and other platforms.
- Figures across hockey have embraced the show, with NHL commissioner Gary Bettman praising it and advocates noting it is opening conversations on inclusion, including a pro player publicly coming out after the series’ reception.