Overview
- SeatGeek reported a 24% jump in average NHL tickets sold per game immediately after the series debuted, alongside higher prices and a surge in first‑time and solo buyers.
- StubHub said interest in hockey tickets rose 40% during the show’s run, while SeatGeek data cited by Bloomberg showed weekly sales up more than 20% and revenue up 30%.
- NHL commissioner Gary Bettman said he watched the entire season in one sitting and credited the show with boosting general interest in the league.
- Boston Bruins defenseman Charlie McAvoy called the show’s impact positive for the sport and noted ongoing efforts to make hockey more inclusive.
- NBC News reported that Russian fans are watching via illegal streams and Telegram groups despite legal risks under the country’s anti‑LGBTQ extremism designation, with one group exceeding 45,000 followers.