Overview

• An Intage survey shows 37.5 percent of respondents plan to spend their summer vacation at home, up 0.6 percentage points year-on-year.
• Outdoor leisure activities have declined sharply, with camping and barbecues down to 3.3 percent and theme park visits at 2.9 percent due to record heat.
• The average budget for the July 19–September 30 holiday period has dropped 2.2 percent to ¥57,284, marking the second consecutive annual decrease.
• About 70 percent of those surveyed say inflation and yen depreciation influenced their vacation decisions and spending levels.
• Meiji Yasuda Life Insurance finds average vacation spending at ¥104,901, the highest in ten years, accompanied by roughly 18 percent of households increasing budgets and 18 percent reducing them.