Hearst Reports Record 2024 Revenue, Warns of Challenges in 2025
CEO Steve Swartz highlights a $13 billion revenue milestone but foresees profit pressures from reduced political ad spending and shifting media trends.
- Hearst achieved $13 billion in revenue in 2024, marking a 9% increase and a record year for the company.
- Key drivers of 2024 growth included strong performances from Fitch Group and Hearst Television, bolstered by political ad spending during the U.S. presidential election year.
- CEO Steve Swartz cautioned that 2025 will be challenging due to an anticipated drop in political advertising, intensified competition in the ad market, and continued cord-cutting trends.
- Generative AI is both aiding productivity across Hearst's operations and presenting challenges, such as reduced search traffic and new competition in certain markets.
- Hearst remains committed to its consumer media roots while expanding its B2B operations, which now account for 50% of the company's profits.
TheWrap 
