Health Experts Urge Olympics to Drop Coca-Cola Sponsorship

Calls grow for the IOC to end its nearly century-long partnership due to concerns over promoting unhealthy sugary drinks.

Public health experts argue Coca-Cola uses the Olympics to 'sportswash' its products, linking them to poor nutrition and global health issues.
The IOC's sponsorship deal with Coca-Cola, worth $3 billion, runs until at least 2032.
Critics compare the current situation to past successful campaigns against tobacco and alcohol sponsorships in sports.
The 'Kick Big Soda Out of Sport' campaign is backed by 66 organizations pushing for policy changes.
Coca-Cola defends its partnership, highlighting its range of beverage options and efforts to reduce sugar in its products.