HBO Reinstates Next-Day YouTube Releases for 'Last Week Tonight With John Oliver'
The network reversed last season's delayed release strategy after data showed no significant impact on Max viewership.
- HBO has returned to posting the main segments of 'Last Week Tonight With John Oliver' on YouTube the Monday after airing, a practice paused last season to promote its Max streaming service.
- The previous delay, which postponed YouTube uploads until Thursdays, faced backlash from fans and was publicly criticized by John Oliver.
- HBO's decision to revert to next-day YouTube releases followed data showing no noticeable increase in Max viewership during the delayed release period.
- The 12th season of 'Last Week Tonight' premiered Sunday, with its main segment focusing on the initial weeks of Donald Trump’s second presidential term.
- The full episode of the premiere was made available on YouTube due to its comprehensive coverage of Trump’s presidency and Elon Musk’s recent actions.