HBO Rebrands 'The Penguin' and 'Dune: Prophecy' for Dual Platform Release

Originally Max Originals, both series will now premiere on HBO and stream on Max, following a strategic content shift by Warner Bros. Discovery.

'The Penguin' follows Colin Farrell's character from 'The Batman' as he navigates Gotham's criminal underworld.
'Dune: Prophecy' explores the origins of the Bene Gesserit and the Harkonnen family, set 10,000 years before Paul Atreides.
Warner Bros. Discovery aims to enhance viewership by consolidating high-profile series under the HBO brand.
The rebranding involved complex negotiations due to existing international licensing deals.
Both series are scheduled to premiere later this year, with 'The Penguin' debuting in September.