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HBO Max to Charge $7.99 for Extra Users as It Tightens Password-Sharing Rules

HBO Max will deploy IP/device/activity tracking to identify shared logins starting in September.

La plataforma de streaming HBO Max anunció que eliminará las cuentas compartidas en Estados Unidos (Pixabay)
Familia viendo la televisión

Overview

  • Starting in September, subscribers will need to pay a $7.99 monthly add-on fee for each extra user to maintain shared access.
  • The service will use IP address, device identifier and viewing-activity data to detect accounts in use beyond a primary household.
  • Mandatory, extended in-app warnings will alert users when sharing is detected and prompt them to pay for additional slots.
  • The stricter controls will launch first in select international markets, with Spain and Mexico awaiting specific implementation dates.
  • The policy aligns HBO Max with Netflix’s password-sharing measures as Warner Bros. Discovery seeks to boost streaming revenue.