Overview
- Pricing starts at €5.99 for a Base plan with ads, rises to €11.99 for an ad‑free Standard plan with 30 downloads, and €16.99 for Premium with 4K, Dolby Atmos and 100 downloads, with a €3 Sport add‑on available.
- All subscribers will be able to watch the Milano‑Cortina 2026 Winter Olympics live in full, while broader Eurosport programming such as the Australian Open and Roland‑Garros is available via the Sport add‑on.
- With the Sky–HBO licensing deal expiring on December 31, 2025, new series will be exclusive to HBO Max in Italy, while future seasons of ongoing HBO titles will continue in co‑exclusive release on Sky/Now.
- The Italian slate includes Portobello from Marco Bellocchio debuting on February 20, 2026, plus a series on the Melania Rea case starring Maria Esposito and additional local documentaries and films.
- Industry reports say Warner Bros. Discovery has drawn acquisition interest from Netflix, Paramount and Comcast, a developing process that could influence HBO Max’s longer‑term strategy.