Overview
- HBO Max began a phased rollout on October 22 that introduces three feedback options to shape recommendations.
- Users can rate titles on description pages or after finishing playback with Love, Like or Not For Me.
- Selections marked Not For Me are deprioritized across a profile, while Love generates a dedicated "Because You Loved" rail.
- The feature is live on select web, mobile and connected‑TV devices and represents HBO Max’s first platform‑wide ratings tool.
- HBO Max tested the system last year, and its debut follows plan price increases as WBD reports 125.7 million streaming subscribers as of June 30.