Overview
- The new monthly rates are Basic $10.99, Standard $18.49 and Premium $22.99 in the United States.
- Prices apply now for new customers, and existing monthly subscribers will be charged the higher rate after a 30‑day notice period.
- One outlet reports some existing accounts may see the new pricing from November 20 following their notice window.
- CEO David Zaslav has said HBO Max had been priced below its value, which he cited to justify the latest increase.
- Reports note earlier adjustments in Mexico, though published local price figures vary across outlets.