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3d ago

HBO Max Raises Prices Across All Tiers, With Increases Hitting Existing Users From Nov. 20

Warner Bros. Discovery casts the move as aligning prices with perceived content quality to strengthen streaming economics.

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Toy figures of people are seen in front of the displayed HBO Max logo, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
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Overview

  • New U.S. monthly rates are $10.99 for Basic with Ads (+$1), $18.49 for Standard (+$1.50), and $22.99 for Premium (+$2), with annual plans up $10–$20.
  • Prices apply immediately for new subscribers; existing monthly customers get 30 days’ notice and see higher charges on or after Nov. 20, with annual plans changing at renewal.
  • CEO David Zaslav previously said HBO Max was “way underpriced,” signaling room to lift fees based on the service’s focus on premium content.
  • The hike follows similar moves by Disney+, Apple TV, Netflix, and Peacock as streamers prioritize profitability after years of growth-focused pricing.
  • The change comes as WBD reviews strategic alternatives, including potential sales or a corporate split, and reports 125.7 million blended paying subscribers as of June 30.