Overview
- HBO Max’s new rates are Basic With Ads at $10.99 per month ($109.99 per year), Standard at $18.49 per month ($184.99 per year), and Premium at $22.99 per month ($229.99 per year).
- Prices take effect immediately for new subscriptions, with existing monthly customers seeing increases on the next billing date on or after Nov. 20, 2025 following 30 days’ notice, and annual plans rising at renewal.
- The ad-supported tier increases for the first time since launch, and this is the second overall hike in less than 18 months after ad-free increases in June 2024.
- CEO David Zaslav has said the service was "way underpriced," and the change comes during a strategic review that includes potential buyers and a possible corporate split.
- The move aligns with recent price hikes by Disney+, Apple TV and Netflix, and WBD reported 125.7 million paying users across its services as of June 30, 2025.