Overview

• HBO Max notified Mexican subscribers by email on August 26 that price adjustments will take effect in September.
• New prices set monthly at 149 pesos for Basic with ads (unchanged), 239 for Standard and 299 for Platino, with annual totals rising to 1,429, 2,148 and 2,868 pesos respectively.
• Subscribers with long‑running promotional discounts, including 50% off, will retain them applied to the updated rates.
• The company may introduce a fee for sharing accounts outside the household, though Mexican pricing and timing have not been confirmed; the U.S. charge is $7.99.
• Rival services are also moving prices higher in Mexico, with Apple TV+ increasing its monthly rate from 129 to 169 pesos this month.