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HBO Max Launches in Italy With Prestige Catalog, Live Sports and Local Originals

Partner access through Prime Video with TIM integration positions the service to compete on content breadth.

Overview

  • The platform consolidates HBO series, Warner Bros. films, DC titles and Eurosport into one service available directly and through partner channels.
  • Pricing debuts with three plans—€5.99 Base with ads, €11.99 Standard ad‑free, €16.99 Premium with 4K—plus an optional €3 sport add‑on.
  • Season two of The Pitt is streaming from launch, A Knight of the Seven Kingdoms arrives 19 January, and Italian original Portobello debuts 20 February.
  • Milano–Cortina 2026 Olympic coverage will stream on the platform, though reports conflict on whether access is included across all plans or tied to the sport add‑on.
  • Distribution includes a multi‑year Prime Video add‑on and availability for TIMVISION customers, reflecting a shift as HBO titles migrate from Sky and NOW.