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HBO Max Launches in Italy, Debuts The Pitt Season 2 and Sets New Rights Rules

The rollout reorganizes where Italians find Warner Bros and HBO programming by centralizing catalogues and defining which series will stream exclusively and which will be shared.

Overview

  • Italian viewers can now access the service as of January 13, bringing a unified home for Warner Bros films and HBO series.
  • Legacy HBO titles that recently left Sky and NOW are migrating to the new platform, including long-running hits from the HBO library.
  • The Pitt season 2 premiered exclusively on the service today and will release new episodes weekly in sync with the United States.
  • Brand-new HBO premieres will stream only on the platform, while future seasons of series that began on Sky will also remain available on Sky and NOW.
  • Coverage of the MilanoCortina Winter Olympics will be available to subscribers who add an Eurosport sports package to their base plan.