Overview
- The platform went live on January 13 in Germany and Austria, marking HBO Max’s direct entry into the German‑speaking market.
- Pricing starts at €5.99 per month with ads, with ad‑free at €11.99 and a premium plan at €16.99, and access is also offered via RTL+, Waipu and an Amazon Prime Video channel.
- HBO Max spotlights a curated slate with weekly episode drops, featuring recent hits such as The Pitt and Industry, the Berlin‑premiered A Knight of the Seven Kingdoms starting January 19, and the viral Canadian series Heated Rivalry arriving February 6.
- Executives JB Perrette and Casey Bloys stress a quality‑over‑quantity approach targeting adult audiences, positioning weekly releases to sustain conversation rather than binge viewing.
- A high‑profile Berlin rollout included a Zoo Palast world premiere with George R. R. Martin, a Gropius‑Bau launch party and fan events, while local commissions include Banksters in February and 4 Blocks Zero in the autumn.