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HBO Max Launches 'Face Your Demons' Halloween Push With Horror Classics and October Premieres

The streamer uses curated Halloween hubs alongside a day-by-day October calendar to boost discovery.

"It: Welcome to Derry" (Credit: HBO)
10/1/25

Overview

  • Max activates its month-long 'Face Your Demons' campaign with themed rails such as Must‑Scream Horror, Haunted Hall of Fame, and Stephen King: The King of Fears.
  • The platform adds a broad slate of classics starting Oct. 1, including A Nightmare on Elm Street, The Sixth Sense, The Exorcist, Poltergeist, and Beetlejuice.
  • New genre arrivals land throughout the month, with A24’s Bring Her Back on Oct. 3 and MUBI’s The Substance on Oct. 10.
  • HBO Original series IT: Welcome to Derry debuts Oct. 26, with IT and IT: Chapter Two available to stream for catch‑up within King‑focused collections.
  • A published day-by-day lineup also highlights non-horror options, including Smiling Friends Season 3 on Oct. 6, CNN documentaries, and A24’s Sorry, Baby on Oct. 30.