Overview
- HBO Max began a limited test of “HBO Max Shorts” for select iOS users as part of a July 28, 2026 announcement that adds a Shorts icon to the app’s bottom navigation for quick access to vertical clips.
- The feed shows trailers, clips and bonus material tailored to a viewer’s watch history and lets users jump into the full show or add titles to their list from a clip.
- Warner Bros. Discovery says an in‑house AI tool scans scene‑level metadata across thousands of hours to suggest high‑impact moments and HBO Max editors make the final clip selections and convert them to vertical format.
- At the same time, HBO Max rolled out an experimental conversational search called “Ask HBO Max” for adult Android users in the U.S. to find content with natural‑language queries.
- The move follows other streamers’ TikTok‑style discovery feeds and could raise how easily subscribers find older or niche titles while WBD refines Shorts based on user interactions and expands to more devices and sports content.