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HBO Max and Viu Set Q4 Launch for Southeast Asia Streaming Bundle

The alliance pairs HBO Max’s Hollywood library with Viu’s local content in a direct-to-consumer bundle aimed at driving subscriber growth.

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Overview

  • The bundle will launch in Q4 2025 across Indonesia, Malaysia, the Philippines, Singapore and Thailand under a single subscription plan.
  • Content offerings will span HBO Max franchises and originals—such as The Last of Us, The White Lotus and A Minecraft Movie—alongside Viu’s Korean dramas, Chinese series and Southeast Asian titles.
  • Both companies will sell the service directly through their websites, with details on pricing, device compatibility and feature access to be revealed later.
  • Warner Bros. Discovery’s Asia Pacific president James Gibbons said the partnership follows successful bundling strategies elsewhere and is intended to strengthen subscriber acquisition and retention.
  • The collaboration marks the first multi-country streaming alliance of its kind in the Asia Pacific and reflects a trend toward cross-platform bundles among global streamers.