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HBO Fast-Tracks ‘It: Welcome to Derry’ Episode 2 and Refreshes Marketing After Jolt of Premiere

HBO accelerates rollout to build on the premiere’s jolt.

Overview

  • Episode 2 will stream early on HBO Max at 3 a.m. ET on Friday, October 31, ahead of its Sunday HBO airing.
  • Showrunners detailed how they pitched a bold pilot twist to executives, who embraced the creative direction rather than pushing back.
  • HBO Max issued a redesigned poster to reflect the series’ new status quo following the debut episode.
  • Bill Skarsgård returns as Pennywise, though the number of episodes featuring him has not been disclosed.
  • The 1962-set prequel weaves in Stephen King canon, including a younger Dick Hallorann, with outlines and scripts approved by the author.