Overview

• Williams surprise-dropped 17 tracks on July 28 accessible only via codes from Good Dye Young hair dye purchases.
• The collection was presented through a retro Windows-style desktop interface with unorganized MP3 files and a “Misc” folder of bonus media.
• Fans traded access codes on Reddit, broadening listenership beyond initial Good Dye Young customers.
• Less than 48 hours after its launch, the website replaced the songs with a simple thank-you message, prompting fan disappointment.
• Williams has not confirmed whether ‘Ego’ constitutes a formal album or when the tracks might appear on streaming platforms.