Overview

• Williams premiered the video for “Ego Death at a Bachelorette Party” on August 5 as the latest release in her 17-track independent singles strategy.
• Directed by Zachary Gray and shot in camcorder style across Broadway, the clip follows Williams through dive bars, vintage cars, karaoke rooms and a graffiti-scrawled door professing her belief in Nashville.
• Tennessee State Rep. Justin Jones makes a cameo appearance, reinforcing the video’s connection to Williams’s hometown.
• Through lines like “I’ll be the biggest star at this racist country singer’s bar” and her “Hard, hard pass to all of them” remark, Williams confronts the rise of oversized country-music venues.
• The video rollout follows Williams’s December departure from Atlantic Records and continues her unconventional approach of issuing standalone singles via Post Atlantic and Secretly Distribution.