Overview

• Havanna rolled out between 350,000 and 400,000 Dubái alfajores simultaneously across its 276 Argentine outlets on July 11.
• Each exclusive box includes one Dubái alfajor and one traditional Mar del Plata alfajor.
• Heavy demand caused Havanna’s website to crash and propelled resale listings for the two-unit box to around ARS 20,000.
• Local rivals Lucciano’s, El Topo and La Pinocha have launched their own pistachio-centered Dubái-inspired confections.
• The craze traces back to Fix Dessert Chocolatier’s 2021 pistachio-kataifi chocolate bar, which went viral on TikTok.