Overview

• Havanna’s limited Dubai alfajor sold 250,000 units between July 11 and 12, exhausting stock across Argentina due to constrained pistachio supply.
• Lucciano’s pistachio alfajores cleared 95,000 units over the same weekend and are slated for replenishment by week’s end.
• Both brands attribute sellouts to pistachio supply limits, underlining scarcity marketing and premium positioning strategies.
• On Mercado Libre, Dubai alfajor combos are being resold for up to ARS 29,999, reflecting strong secondary-market demand.
• Pistachio’s viral popularity is driving innovation in Argentina’s alfajor market and intensifying competition among leading confectioners.