Overview
- Zhao Yongpo was named WEY CEO on December 21 after serving as general manager of Great Wall’s Haval brand.
- In a video message, Zhao said the move feels like a return to his technical roots and set a priority of turning Great Wall technologies into tangible user experiences.
- Chairman Wei Jianjun publicly addressed the brand’s leadership churn, saying departures were not dismissals but decisions driven by heavy pressure on incumbents.
- Wei described the CEO role as requiring comprehensive capabilities across R&D, production, supply, sales, service and consumer-facing operations.
- WEY has changed eight CEOs since 2016, and November sales reached 12,763 vehicles, up 81.14% year over year, highlighting recent commercial momentum.