Overview
- Eduardo Bolsonaro posted a video throwing Havaianas into a bin and denouncing the ad, helping fuel calls for a boycott.
- Conservative figures including congressman Rodrigo Valadares and influencer Thiago Asmar publicly backed the boycott in social media posts.
- The Guardian reports the first day of the boycott was said to have erased about £20m from Alpargatas’s market value.
- Havaianas and parent company Alpargatas have not responded to media requests about the controversy.
- Left-wing politicians criticized the boycott and warned it could jeopardize jobs in Minas Gerais, where the brand operates a factory.