Overview
- The Vikram Bhatt film opened on June 12 and, by its seven‑day tally, reported roughly Rs 15.9–16.12 crore net and Rs 18.65–18.91 crore gross in India, making it the top earner among new Hindi releases.
- Trade reports including Koimoi estimated a production budget of about Rs 15 crore and calculated a small seven‑day ROI that led to a 'plus' verdict for the film's short‑term commercial standing.
- Critics and audiences widely panned the movie for weak acting, heavy use of AI, glitchy visual effects, and a thin storyline, yet those complaints did not stop its opening‑week turnout.
- Vikram Bhatt said focused, audience‑targeted marketing rather than broad metro campaigns and the Haunted franchise's loyal fanbase were key to the film’s performance, and he defended using AI to stretch production value on a limited budget.
- Box‑office pressure from new releases reduced screen counts and caused a steep Day 8 drop, leaving weekday sustainability and the film’s ability to match its predecessor as the main uncertainties going forward.