Overview

• Haslam Sports Group sold a 10 percent stake in the Columbus Crew to the Edwards family, raising the franchise’s valuation to $900 million and boosting the Edwardses’ ownership to 30 percent.
• The transaction lifts the Crew’s value well above Sportico’s $730 million estimate from January, reflecting strong investor appetite for MLS teams.
• This limited-partnership sale follows a league trend of stake deals at record valuations, contrasting with the only full-control MLS sale in three years when the Miller family paid just under $600 million for Real Salt Lake and the Utah Royals.
• Lower.com Field, privately funded at $217.5 million of its $314 million construction cost, has driven near-constant sellouts and helped the Crew secure home titles in the 2023 MLS Cup and the 2024 Leagues Cup.
• The Crew rank among MLS’s revenue leaders for ticketing and partnerships despite playing in the 35th-largest U.S. media market, a position strengthened by the Haslams’ broader sports holdings in Cleveland and Milwaukee.