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Hasbro's Q1 Earnings Surge with Digital Gaming and Disney Deal Renewal

The toymaker posted a 17% revenue increase, driven by a 46% jump in its Wizards of the Coast segment, while reaffirming its full-year guidance.

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Hasbro CEO Chris Cocks credited the quarter’s success to massive growth in its Wizards of the Coast segment.

Overview

  • Hasbro reported Q1 2025 revenue of $887.1 million, up 17% year-over-year, surpassing analyst expectations of $771.2 million.
  • Adjusted earnings per share reached $1.04, significantly exceeding the forecasted $0.67.
  • The Wizards of the Coast and Digital Gaming segment saw a 46% revenue increase, fueled by strong performance from Magic: The Gathering and digital offerings.
  • Hasbro renewed its multi-year licensing agreement with Disney, securing rights to produce toys and games for Marvel and Star Wars franchises.
  • The company maintained its full-year guidance, supported by its $1 billion cost-saving initiative and efforts to mitigate tariff impacts through diversified sourcing.