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Hasbro Tops Q2 Estimates as Gaming Sales Surge and Lifts 2025 Outlook

Surging Magic: The Gathering sales, coupled with lower-than-expected tariff costs, prompted Hasbro to lift its full-year revenue growth forecast, boosting its EBITDA projection.

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Overview

  • Hasbro delivered adjusted EPS of $1.30 compared with analysts’ $0.78 forecast and generated $980.8 million in Q2 revenue against an $880 million estimate.
  • Magic: The Gathering revenue climbed 23% year over year thanks to its Final Fantasy set while mobile game Monopoly Go! contributed $44 million in the quarter.
  • The company took a $1 billion goodwill write-down in its consumer products segment after retailers deferred holiday orders amid economic uncertainty.
  • Management raised full-year revenue growth guidance to a mid-single-digit range and increased adjusted EBITDA expectations to $1.17–$1.20 billion.
  • CFO Gina Goetter said updated tariffs of 30% on China and 20% on Vietnam will keep 2025 import costs at the low end of a $60–$180 million forecast as Hasbro accelerates efforts to reduce China dependence below 40% by 2027.