Hasbro Reports Strong Q4 Earnings and Unveils Long-Term Growth Strategy

The toymaker exceeded Wall Street expectations, addressed tariff challenges, and outlined plans for mid-single digit revenue growth through 2027.

Hasbro's Q4 2024 revenue declined 15% year-on-year to $1.1 billion, but adjusted earnings per share of 46 cents exceeded analysts' expectations of 34 cents.
The company announced a new strategy targeting mid-single digit revenue growth and annual operating profit margin improvements through 2027.
Hasbro is shifting manufacturing away from China to mitigate the impact of new U.S. tariffs on Chinese imports, which took effect earlier this month.
Digital and licensed gaming revenue grew significantly, with Monopoly Go! contributing $112 million to the 2024 total of $471.7 million.
The company also introduced a licensing collaboration with Mattel to create Play-Doh Barbie products, expanding its portfolio of creative toy offerings.