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Hasbro Reports Q2 Profit Boosted by Digital Gaming

Revenue falls 18% due to eOne sale, but digital gaming and 'kidult' market drive profitability.

  • Hasbro's Q2 profit reached $138.5 million, reversing a $235 million loss from the previous year.
  • Digital gaming segment saw a 20% revenue increase, offsetting declines in traditional toys and entertainment.
  • The sale of eOne led to a 90% drop in entertainment revenue, contributing to an overall revenue decline.
  • CEO Chris Cocks emphasized the company's strategic shift towards digital gaming and the 'kidult' market.
  • Hasbro expects further revenue declines for the year but aims to cut costs by $750 million by 2025.
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