Hasbro Invests $1 Billion in Video Game Development Following Baldur's Gate 3 Success

The toy giant aims to expand its gaming division with new projects and internal studios, leveraging the success of its recent hit RPG.

Hasbro's $1 billion investment targets the development of new video games across four internal studios.
The initiative follows the success of Baldur's Gate 3, which significantly boosted Hasbro's profile in the gaming industry.
Projects include a G.I. Joe game by Atomic Arcade and a new sci-fi franchise, Exodus, by Archetype.
Dan Ayoub, head of digital product development at Wizards of the Coast, emphasizes the focus on quality and authenticity in game development.
Hasbro plans to adapt more of its properties into video games, aiming for long-term growth in the entertainment sector.