Overview

• The Final Fantasy Universes Beyond set earned $200 million on launch day, making it the fastest-selling Magic expansion in history.
• Sales of the crossover drove a 23% revenue surge in Q2, helping to offset a $1 billion write-down and maintain flat adjusted operating profit.
• Even after quadrupling pre-release production, Hasbro still left unmet demand that triggered steep aftermarket price spikes for key booster packs.
• More new and returning players joined Magic during the crossover than for any previous set, broadening the game’s user base.
• Wizards plans to follow up with Spider-Man and Avatar: The Last Airbender crossover sets in September and November, respectively.